I appreciate the opportunity to be here today to speak about the results of Invest in Canada.
Part of our promotional efforts includes content series campaigns and promotional campaigns. In non-pandemic times, it includes international events. For our content series campaigns and our promotional activities, we use research and testing after the waves of these campaigns, so that we're able to see what the interest was of the viewers before and after they viewed the campaigns. We saw a 90% increase in their interest in investing in Canada after they saw the campaigns.