As part of our promotional campaigns we do surveys before viewers see the campaigns or the advertisements, to gauge their interest in investing in Canada originally. Then they see the campaigns. They interact with the campaigns, and then their interest is gauged again to see if the campaign has increased their interest in investing in Canada. We saw that 90% of the people who viewed the campaigns were more interested or had significant interest in investing in Canada.
As I mentioned, this can take quite a long time to turn into an investment, depending on the stage of their growth plans at their corporate headquarters, so it could take 12, 18, 24 months to make that investment decision, but at least we are starting to raise awareness of Canada as an investment destination early on for foreign investors.