Okay.
It would be interesting, too, to get a comparison. When the western hemisphere travel initiative was brought in, it was devastating to tourism, and we have still not recovered from that. It required a passport to go back and forth to the United States.
I'd be interested to see how robust the American advertising campaign has been and also what's left over to continue that if this is going to continue to be an issue.
Can you at least outline whether or not there has been more than just billboards and how much money has been spent so far on advertising in the U.S.?