If I could, I'll add to that briefly. Working with our members, like Grain Farmers of Ontario, we look to leverage our industry investment and our voluntary investment from growers like Brendan and the association into work that we can do collaboratively and internationally. We have support from Agriculture and Agri-Food Canada, but the challenge we face is that our support is much less than what the Americans get, for example. We do the best with what we can, but it works out to be roughly one-twentieth of what the Americans get per tonne of exports to promote their products internationally.
On September 23rd, 2022. See this statement in context.