Madam Chair, perhaps I can begin, and then Mr. Cannon can jump in and add more.
I speak because I was the senior trade commissioner in Japan and was very much involved in diversifying the Canadian forestry sector. We worked very hard on two aspects: increasing the amount of softwood lumber coming into the country, and technology value-added products that could be sold, so we have diversification of the markets as well as diversification of the products.
Specifically, we would promote things like tall high-rises made of wood. There was a great example of a residence at the University of British Columbia. I think it was the tallest wood structure in the world at the time, though perhaps may not be anymore.
We promoted both the diversification of products and of markets, and worked very hard within the Asian trade commissioner service group to do so. The numbers that the minister cited show that it was a very successful effort.
Michael, is there anything you would like to add?