Well, the WTO is a challenge because it's a two-tiered quota system and we've been pushed out of tier two since 2016. Tier one quota is the cans. Picture a can; you can pour it. In the way the WTO quota is allocated, it's anything that's 10% cream or above. I don't know about you, but I don't think we want to be pouring 10% creamers on our scones with jam. It's a challenge that it's such a broad category, and we're this niche product that simply doesn't fit properly.
On May 1st, 2023. See this statement in context.