Thank you for the question.
I think I'd start off by saying that we do rely on our trade commissioner service, and they do a very commendable and great job in a lot of our key markets, but oftentimes they have many issues to deal with, many priorities, and don't have the ability to focus directly on the agri-food trade issues that we experience and are experiencing increasingly in markets around the world. Specifically when it comes to SPS-related issues, we know that competitors such as the U.S. have a much more extensive network of diplomats and foreign officials working on these matters for them.
For us, it was really about how we can be efficient in a region that's very important for the ag sector broadly in the Indo-Pacific and have dedicated resources to address these issues. To your point about this model working elsewhere, I think that's a great point, yes. I think that's something we would like to see in other markets of key importance: having more of a sustained and long-term presence in the region and a specific focus on regulatory and technical capacity building as we see more of these non-tariff trade barriers in the area of SPS-related issues.