Sure. Thank you for the question.
At a high level, thanks to the work of Canadian growers and the entire value chain, our pulse industry is an environmental success story. Pulses, when grown as part of an agronomically responsible rotation, lower Canada's environmental footprint. We have a recent study that benchmarks that.
That is part of the discussions that we're having with our trading partners to increase demand. We've seen that yield some results in the EU and here in North America.
We're also trying to have these discussions with a market like India, which, as you know, right now is hosting the G20 presidency. Their slogan is “One Earth...One Future”. Not only do pulses play a role in ensuring nutritional security in food-deficit countries like India, but also in ensuring that food systems are sustainable. We feel that it could be a good fit for their sustainability and environmental objectives as well.