That's correct. That's the long game in terms of resolving it: building the real capacity to fundamentally and to structurally impact.
The export associations, producer associations.... The idea for the office came from Pulse Canada and Manitoba pork. They are already integrated into this in terms of the creation. They are participating in discussions with Agriculture and Agri-Food on how to build out the office. Their role, I think, will come from the ongoing development of the office and from their work with Agriculture and Agri-Food, with the Prairies and with the provincial governments in terms of how they, too, who have presence on the ground, will be integrated.
There's a heck of a lot of herding of cats that has to be done as we get this office up and off the ground.