About three years ago, I was in Big Timber, Montana, down in the middle of the state, at the bar having dinner. This group of ranchers walked in. This isn't a joke. This is a true story. It sounds like a set-up to a joke.
They see the Alberta licence plate out front. They look around the bar, and it's pretty easy to tell who the Albertan is. They start giving me a hard time about country-of-origin labelling. At the end of the discussion, I say, “Look, we won the decision. You've been forced, finally, to take the WTO decision. That's the end of the story.” The rancher closest to me looks over—he actually picked up the tab at the end of the night—and I thought he was going to kill me, but he leans over and he says, “Son, you won the battle. You ain't won the war.”
It's a reality. It's a political issue in the U.S. They've assembled the coalition that runs from Texas through Georgia and into the Carolinas, up into the Pacific northwest and into Texas. It's both sides of the aisle. We are going to be fighting this until the end of time. The engagement, the investment of resources, premiers going down, MLAs meeting their counterparts and the work of your visit to Washington, D.C., are Lamb Chop's playhouse in that this is an issue that's never, ever going to end, and we're going to have to invest these resources.
It's the cost of having access to the fattest, richest and easiest market in the world. It's not free.