High-value products, as you point out, don't get behind drywall. This tends to be a product that is graded on visuals and feel, because it's what people are using in home finishings and renovations, products like ceilings and walls, feature walls and flooring. It would probably be used in baseboards, casings around windows, siding to houses and decking, particularly when you're looking at a product like cedar.
The way I describe high-value products is that they are margin through value, and the commodity world is a price taker. The world says how much it's going to pay for a product, and they have to produce that product at the lowest cost possible, and that's the comparative advantage to the neighbours. We see the world differently, and this is the niche that we're in. We don't mind spending another five dollars on producing a product through a very refined process if we're getting $10 or $6 more for value. It really is a margin through value.
What are the differences? An example would be our drying process, where a dimension mill doesn't need to be as exacting. They can put their lumber into a dry kiln for maybe a day or a day and a half, something like that. We'll put lumber into a dry kiln to get it dried down to the right moisture code content that isn't going to twist and warp when it ends up in a house. It could be in for five to 10 days. Then we put our products through specialized equipment to get a very fine finish. Instead of through a regular planer, as we would call them, we'll put them through moulders.
Everything is more refined than it would be for the construction dimension business.