I'm happy to, Madam Chair.
What we saw at the beginning—it's the reason why we entered into promoting the use of free trade agreements—is that we spent all that time negotiating free trade agreements, but there was a somewhat lower rate of utilization than we like seeing. People were effectively leaving money on the table, if you will. Maybe that was because they didn't know how to access the agreements or how the agreements could help them.
We decided it would be useful to spend some time and energy to do some more work to make it easier. Since then, we've put out a number of videos, vignettes, tools and training to help people access and understand the free trade agreements. We have seen the utilization rates increase. We are seeing the FTAs being used.
We're also using the FTA data to up our own game. If somebody comes to us and says they're interested in exporting something to France, we might be able to say there's another market that is perhaps better suited for them and where they would have a better advantage, given the FTAs we have in place.