Madam Chair, I think this is a very good, important question—to try to motivate people beyond the North American space. Obviously, that is where a lot of our clients want to start, because it's an understandable market, a large market and a wealthy market, and there are a number of opportunities for Canadian businesses there.
We try to encourage people to go not just to the United States but beyond. Obviously, the U.S. is a big one. We do try. We offer different services that help to de-risk that. As I mentioned, we have CanExport as well, which helps to do some co-funding, matching funding for people to explore new markets. As I mentioned with the free trade agreements, we also try to put the information in front of clients to help them understand how to use the free trade agreements and what the benefits are. We've gone and negotiated all of these, and we'd really like our clients to take advantage of them. We are seeing a strong utilization of those.
I think a lot of it comes down to education. We work with a lot of partners all across the country—provinces and territories, as well as federal government partners, municipal partners and our Crowns—to put on webinars and all kinds of educational opportunities to help people understand how to use the FTAs and understand what the opportunities are for them around the world, and to try to encourage them to go as far afield as they possibly can.
These are some of the ways—it's not comprehensive; the trade missions are another way—in which we try to get people to explore new markets out there and show them that it's okay, that they can go farther than the U.S.