I'll just underscore what I said earlier in terms of our big concern. Certainly, our membership is diverse. There are a lot of Canadian companies, primarily, of course, but there are also a significant number of U.S., South American, European and so on companies.
One of our big goals is with a program called #HalfYourPlate. Health Canada encourages Canadians to fill half their plates with fruits and vegetables. Again, anything we can do to ensure that Canadians have access to fresh fruits and vegetables will have big impacts in terms of the health of Canadians. We have studies that can show this. We all know the pressure that our health care system is under right now. That's a big issue for us.
Obviously, representing the domestic industry, we want to enhance their ability to export. There's no question that right now we're seeing that increase in imports, but they're all on products we can't grow in Canada. We have to protect the availability of fresh produce for Canadians. We just have to. The availability of a certain product can just turn on a dime with a weather incident or with anything, and that is so important.