I have spoken many times over the years about the need to have a Canadian brand and a marketplace. I think this is very important, especially as it relates to our exports, and it's something that is necessary. I believe, in the budget, there is some allocation or some mention of the Canadian brand. I'm not sure exactly how deep that goes or what exactly that's going to entail at this juncture.
Evidence of meeting #12 for International Trade in the 45th Parliament, 1st session. (The original version is on Parliament’s site, as are the minutes.) The winning word was brand.
A recording is available from Parliament.
