The first thing I'll share is that when we travel overseas—and I've just returned from a three-country trip with 25 of our farmers and exporters—we hear from our customers that they value what Canada provides. For us, that's quality, sustainability and trust. They don't get that from every country in the world right now. There is a real opportunity for Canada to seize the moment that our customers are experiencing and to provide high-quality, sustainable and trusted food.
On the value-added side, there are certainly opportunities, and we want to see that grow. One example I would share is that there is a new soy milk powder plant coming on stream just south of Ottawa, in Morrisburg. It's a partnership with a Japanese company. That's an opportunity to further process our soybeans and to be able to export more of a food ingredient than the soybeans.
I would also say that when we think about value added, we want to have factories, but the choices that the farmer has also represent many gradients of value added. I use the example of food-grade soybeans, where farmers make 50% more per bushel than they do from commodity soybeans. They take extra work, and it takes extra care throughout the whole chain to create a bespoke variety, to keep it separate, to test it and to keep it pure.
There are opportunities to add value, including what the farmer does, in the value chain as well as in a factory.
