Evidence of meeting #26 for International Trade in the 45th Parliament, 1st session. (The original version is on Parliament’s site, as are the minutes.) The winning word was brazil.

A recording is available from Parliament.

On the agenda

Members speaking

Before the committee

Fontaine  President, Les Éleveurs de volailles du Québec
Fulton  President, Canadian Cattle Association
Saad  Executive Director and Co-chair, Trade and Investment Committee, Brazil-Canada Chamber of Commerce
Greer  Senior Vice-President, Public Affairs and National Policy, Canadian Manufacturers and Exporters
Roy  Chair, Canadian Pork Council
Brocklebank  Chief Executive Officer, Canadian Cattle Association
Heckbert  President and Chief Executive Director, Canadian Pork Council

Linda Lapointe Liberal Rivière-des-Mille-Îles, QC

Thank you very much, Madam Chair.

Witnesses, thank you for being here. It's very interesting. It's important that everything you've raised be written down. We've heard you. It's unfortunate that we don't have more time to talk to you individually.

Mr. Greer, you talked about reducing the regulatory burden so that it can be done more quickly. You also talked about the fact that all levels of government said they were going to make it easier for businesses. However, you're concerned that this sense of urgency is fading away. Do you have any very specific things to tell us?

March 10th, 2026 / 12:35 p.m.

Senior Vice-President, Public Affairs and National Policy, Canadian Manufacturers and Exporters

Ryan Greer

Well, actually, I'll take one step back. There are a number of regulatory modernization exercises happening, both at the federal level and at various provincial levels of government. They engage with the industry, and we collect a list of concerns and take time to try to improve and modernize over months or sometimes years.

We have a sort of laundry list of the things manufacturers are faced with, such as local permitting challenges in trying to expand a facility in the Lower Mainland. There has been some legislation passed with limited consultation around child labour in supply chains that is creating a tremendous cost in reporting burdens for small and medium-sized manufacturers. There is a range of these things that layer on and impose costs. What we've generally encouraged, when we talk about these issues, is to step back from the individual problems and regulations, because if we stay focused only on trying to fix some of the challenging ones, there's a limited bandwidth, of course, of regulators and parliamentarians to look at these and try to adjust them. In the time you fix them, you may introduce another half-dozen layered on top.

Our focus really has been to look at the process and the way governments regulate: how we do cost-benefit analysis, how we consult and how we ensure that the net regulatory burden is lowered or managed and is not continually increasing. Also, what are other things that we can do to create systemic change in how regulators do their business?

Here is a fairly straightforward example in terms of a policy recommendation we've been advocating. Many regulators at the federal level do not have economic mandates attached to their role at all. When we point out that the path they're taking is not one that is advantageous to Canadian firms at home or to trying to compete abroad, they will say, quite transparently, “Well, that's not our mandate. That's not our job.” There are examples where you can give competitiveness mandates alongside health and safety mandates, as well as the appropriate guidance to help them work with regulated communities and other government departments to figure out the best approach to a specific policy problem. How can we do it in a way that advantages and does not disadvantage Canadian firms when they're competing?

Linda Lapointe Liberal Rivière-des-Mille-Îles, QC

I understood that all of you—chicken farmers, pork producers and cattle producers—talked about health regulations. I understood that the wages are not the same. However, the health regulations are different. When we spoke not too long ago, we were talking about England and things related to reciprocity.

I'd like to hear what the three of you have to say about the following: I have a minute left in my time, so could you briefly tell us what we need to look at?

12:40 p.m.

Chair, Canadian Pork Council

René Roy

I'll start answering your question.

A number of sanitizers are used there, and they aren't recognized here. This example shows that our consumers don't want products that we banned several years ago and are still being used.

The Chair Liberal Judy Sgro

Mr. Roy, could you just hold off for a second? We seem to have lost our interpretation.

Try again, please.

12:40 p.m.

Chair, Canadian Pork Council

René Roy

Should I start over? That way, I can be more direct.

Yes, there are problems, particularly with sanitizers used in Brazil. Those products are not allowed here for safety reasons.

The Chair Liberal Judy Sgro

Mr. Roy, I'm sorry. I'm sure it's valuable testimony, but we're having interpretation problems.

12:40 p.m.

Chair, Canadian Pork Council

René Roy

I can translate it if you wish.

Some hon. members

Oh, oh!

The Chair Liberal Judy Sgro

Well, if that's acceptable to the members....

If we suspend, we're not going to have any time.

Would it be acceptable, while they're working on the interpretation, for Mr. Roy to continue for a few minutes in English?

12:40 p.m.

Chair, Canadian Pork Council

René Roy

I'll answer in both languages, which will solve the problem.

The Chair Liberal Judy Sgro

That's perfect.

12:40 p.m.

Chair, Canadian Pork Council

René Roy

There is a challenge with Brazil where they are using some sanitary products that are not allowed here for security reasons. They have been banned in our market. That's an example where we have a concern about products.

Linda Lapointe Liberal Rivière-des-Mille-Îles, QC

Mr. Fulton, do you have any comments to add?

12:40 p.m.

President, Canadian Cattle Association

Tyler Fulton

An example of one of our issues is their reporting of BSE. In the world, it's been the standard that when a confirmed case of BSE is found, it is reported within 24 hours. In Brazil, one of the more recent cases showed that they were taking months to report to the World Organisation for Animal Health.

Linda Lapointe Liberal Rivière-des-Mille-Îles, QC

For the producers of—

I see that there are still problems with the interpretation.

The Chair Liberal Judy Sgro

We have the interpretation back.

Linda Lapointe Liberal Rivière-des-Mille-Îles, QC

Are the turkey and chicken farmers still there? No? So there are no more chicken farmers.

The Chair Liberal Judy Sgro

Thank you very much.

Monsieur Savard-Tremblay, you have two and a half minutes, please.

Simon-Pierre Savard-Tremblay Bloc Saint-Hyacinthe—Bagot—Acton, QC

Is the interpretation okay, Madam Chair?

The Chair Liberal Judy Sgro

At this second, we have interpretation, yes.

Simon-Pierre Savard-Tremblay Bloc Saint-Hyacinthe—Bagot—Acton, QC

Okay.

Mr. Fulton, I just wanted to continue our discussion on deforestation. You were telling us about the difference in evidence when it comes to deforestation. In the case before us now, and this seems to be well documented, I understand that this practice is common in the Amazon, which is extremely serious for the planet as well.

I'm going to ask you the same question I asked Mr. Fontaine earlier: Are the terms of unfair competition justified in this context?

12:45 p.m.

President, Canadian Cattle Association

Tyler Fulton

Quite simply, the production system is different. Some of their production system originates in deforested parts of the Mercosur region. If it is a concern to Canadian society, then I think that should be represented in whether or not a deal with Mercosur is reached.

Simon-Pierre Savard-Tremblay Bloc Saint-Hyacinthe—Bagot—Acton, QC

Having more exports and more markets means having more production there, which means more deforestation. So it's easy to say that the more Brazilian beef we get here, the worse it is for the planet.

12:45 p.m.

President, Canadian Cattle Association

Tyler Fulton

We very much adopt a market incentive approach to solving problems. The market incentive, with current global beef prices, suggests that there would be more incentive to encourage deforestation and cattle production in sensitive regions. Addressing that broadly, I think, makes sense from a market standpoint.