Thank you for the question.
In fact, businesses are the ones that conduct trade, and we, in universities, and government agencies are the ones that collect the data and aggregate it for a country. As a professor, I teach you that trade is between Canada and the United States, in particular. In reality, trade is first done by businesses. Businesses are the ones that decide to send products or use resources elsewhere on the planet to improve their productivity. Overall, this boosts a country's productivity.
How does a business decide to go abroad to get resources or export finished products? Up until now, that has been decided by humans. People go to trade shows, use the services of delegations or embassies, in particular, to get information. That reduces what is called information asymmetries. People are ultimately optimizing, but they're still subject to statistical biases, because they don't have perfect, complete information. Is this person I'm signing a contract with really the best person? Is the agreement I have signed really the best? Is this the highest price I can get?
Today, thanks to artificial intelligence techniques and data science, we're able to know, for instance—I was talking about auto parts; I meant buses—whether it would be better to sell them to Norway instead, taking into account the transport costs. However, is the port of Montreal able to do that? This raises other questions.
Today, we're indeed able to reduce that noise, that fog of trade wars. We can reduce all of that thanks to artificial intelligence techniques and data collection. That means that, today, we can also know which of our products can be sold at a better price elsewhere than the United States, not just because we think it's negative or because there's a political risk. No, it's because we can make more money if that product goes somewhere else on the planet. We can also know that we may not be the best partners for the United States when it comes to certain products either. Those are things that will be interesting to watch this year in July.