In a nutshell, people like to join the armed forces if they see people who look like them doing interesting things in uniform. So if I want to recruit from any group, I want to have young adults out in front of them who look like them. That doesn't necessarily mean visible minorities. It is in all sorts of ways. In my communities in Vancouver, Toronto, and Montreal, I place great emphasis on representing the diversity of those local communities in my recruiting centres, and that encourages people to join. That's the first thing.
I have women commanding officers in my recruiting centres. As for gender bias, we scrub through all those tests we do and make sure there are no biases, as best we can, as you would in any modern organization. Most of them have to do with cognitive ability and whatnot.
For recruiting among aboriginal and first nations--you know, Dene, Gwitch'in, and what have you--the most important factor is personal and permanent presence and engagement. They see the same people month after month, year after year, who are saying the same thing. They are making promises and keeping their promises. That's the single greatest determinant in attracting aboriginal and first nations people into the armed forces, so that's where I place my emphasis.