I would say that for the Bell-Boeing team, it's not very difficult. I say this because we're already challenged every time we propose our solution, because all of the requirements writers write what they know. So they ask for a plane that goes 10% faster. They ask for a helicopter that goes 20 more miles. I'm trying to change the CONOPS, the concept of operations, for your mission. In a way, a paradigm shift is needed to accept that. So are we a helicopter? Are we a fixed wing? Yes.
To me, most of the requirements I see are not written for a tilt rotor anyway. So you can change them again, and my value proposition will remain the same. I am providing you search and rescue, long range, with one platform.