Thanks for that question.
Strategic communications, specifically with respect to care and support for military members.... Success stories like these, in my estimation, frankly, don't make front pages of newspapers--regrettably. We have done so much in terms of medical care, non-clinical care, casualty support, casualty administration, and career administration.
When we had the Caring for our Own symposium nigh on about a month ago, we very purposely reached out to parliamentarians, media, advocacy groups, veteran support agencies, ombudsmen--both the veterans' ombudsman and the DND ombudsman--and selected people who were advocates in the area, specifically just to try to get that message out. Shoulder to Shoulder is all over our Canadian Forces website. All the initiatives that have been put in place are available on our website, whether it is the Be the Difference campaign, Soldier On, Shoulder to Shoulder, JPSU, or The Road to Mental Readiness. However, trying to get it out on a continual basis remains a challenge. I acknowledge that.