Certainly private commercial companies use metadata, so when I click onto my CBC website in the morning, it's providing me with the Ottawa weather and the Ottawa news because it knows I'm in Ottawa, so it's providing that information to me. If I'm a retailer, as you said, it's providing information that I might be interested in.
The federal Privacy Commissioner has written a number of reports on that, and that's an area they follow quite closely in terms of the use of that information by commercial, for-profit companies.
Just to reiterate and reassure again, our collection of metadata—it's impossible for us, when we're collecting it on the global infrastructure, to disaggregate Canadian from foreign, so we collect, then we use it to target foreign people. We don't use it to build targets of Canadians. We can only target Canadians if we're assisting CSIS or the RCMP under a warrant. Otherwise our mandate and our law is focused on foreign intelligence collection and the metadata we use is to help us understand those networks and to find that target in a sea of billions of communications.