In just telling people—we actually give them a pamphlet with the information—we found that 50% no longer had insomnia within four weeks. They were good sleepers.
For those who spent 45 minutes with us in personalizing these sleep habits based on their own sleep patterns, 80% of the people were actually fully remitted from insomnia after four weeks. Four weeks from the initial in-person session, 80% no longer had insomnia. They fell asleep quickly, they stayed asleep, and they woke up rested in the morning.