That's a really good question, and I've faced it multiple times.
One thing I feel very strongly about is that even when I'm doing this work and I'm speaking to businesses, for example, whose bottom line is they are beholden to shareholders. They care about profits. We know that. The most convincing argument is the business case. We know that. We know that private sector corporations are going to change when it makes sense; when it makes economics change. When we see corporations changing when they have, it is because it makes business sense. They need a diverse pool of talent. We know there are all these benefits to having women on boards. We know they are doing it because of the business case.
I make a bit of a difference when I'm talking about democratically elected government. I think we should care about equity for the sake of equity. I think it's a bit different when you're not talking to corporations. I think in that context we should care about equity, regardless of what the outcome might look like.