I was going to say, “Good luck with that,” but I'll reserve my sarcasm for another day.
The thing is, I go into schools every year, and I see that even this young generation is struggling with stereotypes and traditional roles. I play a game with them. I show them photos of men and women, and I make them guess who does what—“Which one is the firefighter?”—and they're still very much in the old stereotypes. The reason is that they're getting 30,000 messages a day on the Internet. If you go home and Google “soldier”, “sailor”, “trucker”, “cab driver” or “professor”, you're going to get men. If you Google “care worker”, “teacher” or “flight attendant”, you're going to get women.
We have to work at the very lowest level, a young level, to get them minded because that's the age when they get convinced about some of the opportunities. If you Google “boat”, for example, you're going to find 800 images of men driving boats. They're getting programmed at a very young age. One thing we need to do is start very young.
The second one is to include youth, young teenagers, in some of the things we're doing: invite them to military bases; get women out there to talk to them. I think there are opportunities there.
Let's not recruit at all-white, male hockey games, because we're going to keep getting what we always have—and that's okay, because there's a certain proportion, but it won't be diversified, for sure.