You have certainly pointed out something that is a challenge: How do we evaluate and measure cultural change and a change in attitudes? I'll point back to some of the work that is being done to reinforce the values from the moment a recruit goes through basic training, where we talk about what acceptable behaviour is. We know that we can tell people to do things, but how do we actually measure that it's done? We use surveys.
I'll use my current work in sexual misconduct as an example. We do qualitative surveys, “Your Say” surveys and Statistics Canada surveys, that measure people's attitudes and beliefs towards various topics.
I've received a white card, sir.