We want to go and reach out to influencers, families, community leaders, coaches, teachers—those types of folks. We're gearing up to do that specific communication with those folks.
We know from the long-form surveys, for example, where women live in the Toronto region by postal code. We can break it down by age as well. Our advertising, our presence, our reaching out with letters needs to be within those specific things to make it attractive to people who may never have thought of joining the Canadian Armed Forces. We also believe that we should consider using the mailings that you send to your ridings, to make sure we put in there the opportunities that exist within the Canadian Armed Forces.
All of these are the aspects of reaching out to influence people so that they can actually consider us as people, as an organization where they'll get a fair shake and a chance to succeed. It really is a place where it's a meritocracy, so come and compete, have some fun, and serve your nation.