I'm concerned about recruitment and my intervention won't be very long.
At what age do you start meeting young people to recruit them? I remember that when I was in high school, people often came to talk to us.
Also, do you have a marketing plan for television? It seems that we see fewer commercials on television today than in the past. Is it because it's outdated or does it no longer work? I can still remember the “If you are interested in life” ad campaign, which aired when I was younger, and where life in the Canadian Armed Forces seemed pleasant and motivating. You could see the team spirit.
I have the impression that the current visibility of the Canadian Armed Forces is lower and that's why I'm asking you these questions.