I will open this up to my colleagues after my comments.
I think it's just a general awareness across society that, once again, we are open for business. We would like to recruit, and traditionally we have recruited over the years from that white male cohort. That hasn't changed in 50 or 60 years. I think there are a lot of demographics that we have to do a better job of tapping into—and perhaps General Lamarre would like to elaborate on that as well—particularly in large urban areas where we have large immigrant populations who, once again, may not have any perception about the Canadian Armed Forces, but they may have a potentially negative perception about the military in general, depending on what countries they have come from, because we bring many refugees into Canada.
I think we need to do a much better job of, once again, focusing on the indigenous population. The indigenous population of Canada has a rich history of military service. If I recall from my time commanding in the army and being an indigenous peoples champion, I think we were up to about 7% in the Canadian army in the 1950s. As you're aware, we're under 3% right now, but we are doing a relatively good job, in my view, particularly on the reserves side with the indigenous programs that we have spoken about previously, attracting more indigenous Canadians and reflecting on the fact that they come from a warrior culture, and we are a warrior culture. There's actually a very rich indigenous heritage in the Canadian Armed Forces.
Those would be my initial thoughts, if any of my colleagues would like to add to that.