In the most recent few years, there has been a concerted effort to get embassies, trade commissioners, and defence attachés involved in the support of defence products and services, but we're very non-aggressive. I guess that's the only way to put it. We're very tentative about actually naming companies, naming capabilities, and championing those companies and capabilities around the world. We need to do that more aggressively, as I would call it. That's at the base level, right? We need to be unafraid of having a defence attaché going out and saying, “I used that equipment and it was first rate.”
On November 29th, 2016. See this statement in context.