We have a personnel process, whereby annually we take a look at all the occupations and then we take a look at the overall health of each occupation. From there we develop a strategic intake plan, and we take a look at how many people we're going to enrol in the Canadian Armed Forces and those are allocated to higher-priority occupations where trades are unhealthy.
Part and parcel of what we're trying to do through this advertising campaign is to identify those trades that aren't as healthy as we would like them to be in anticipation that Canadians will want to enrol in the Canadian Armed Forces in those occupations.