That's a hard question for me to answer because I grew up knowing about the Canadian Armed Forces. It's just a part of who I am as an individual.
I think the critical importance of the Canadian Armed Forces to who we are as a country isn't always well understood in some pockets. I think if you're a coastal community or you're near a large base, or you've been the recipient of humanitarian aid from the Canadian Armed Forces domestically, you understand. You see it. But I think that understanding the role of Canada in the world, the role the forces play as an arm of government policy and government intent, isn't well understood. But I think it's increasing. I think that the armed forces are appreciated by the Canadian public in a way they've never been since probably World War II. You see that trend of appreciation for the service of people, and I think it's quite extraordinary. I think that informing Canadians about the Canadian Armed Forces is a continual cycle. It doesn't stop and start. There is no campaign to inform. It's just constant communication about the role of the Canadian Armed Forces, overseas and domestically: search and rescue, community support, the economic benefit of having a base in a community, and then the work that's done overseas.