I've had the pleasure in the past seven months of working very closely with the parliamentary association. Specifically, Leona Alleslev has been very supportive. I think there is a lot of room to make this into a very impressive and almost catalytic organization, especially with the 2018 Halifax summit or parliamentary meeting, as I guess it is.
If we're going to be bringing students from all over the alliance to this meeting in Halifax in November of 2018, it's a great opportunity for us to use the field school at SFU. I know that Calgary has a lot of interested students. Carleton University has some, and so does Université de Montréal. Getting all of these students to come here, perhaps with some kind of a remit to spread the message of the NATO Parliamentary Association and NATO generally, is how you utilize and leverage social media.
I'm not sure if any of you have been involved with the ice bucket challenge or anything like that. You create content, and you get the people who are involved with it to start creating messages for you. That's one of the things the NATO association really wants to do moving forward.
I'm hoping to—