By getting them to understand that we can associate NATO with peace as opposed to bombs. Honestly, it's the simplest message. I've seen, all over Toronto in the past 20 years, posters every once in a while that say NATO equals bombs, which is the strangest thing, but I think it's a legacy of the Yugoslavia campaign. Advertising works. If you see something enough, it starts to sink in.
Really, all we have to do is turn it around to at least begin to have a conversation. “Oh, but I thought it wasn't. I thought it was all about war, and I thought it was about military.” If you can actually start explaining it in The Three Musketeers way, “One for all, all for one”—just those simple messages—that's how you're going to raise consciousness about security.