There are obviously many different ways that can happen, but we've always wanted a centralized message about why Canada's involvement in NATO is good. Essentially in the messages and themes that the #WeAreNATO campaign already has, it's all there. It explains everything. All we have to do is utilize it. It can be the Department of National Defence. It can be the Department of Foreign Affairs. It can be independent MPPs, MPs, or city councillors. Anybody who is in the democratic process should be able to understand these issues and utilize them. It just has to be a directive.
In the same way that a lot of other social media campaigns are supported by the government, I think this one really has to be adopted. I know it hasn't really been launched here yet, but I want to make sure that this does get ingrained in your minds, because this is a very important way. Short of, say, making sure that every Canadian, when they turn 18, has to pass a citizenship test or something like that—which is not a terrible idea—how else are they going to find this out? It has to be through bombardment on many different levels, I think.