It also requires knowledge of the events that are taking place, and this knowledge must be shared with technical experts. It's not a given when a sales or marketing person receives an email about the widget being redesigned to make this available to the technical expert who works on the second floor.
There's a lot of awareness needed to make sure that the right people are in the room at the right time.
One of my proposals, in fact, is to have the various agencies and departments involved push the information using different tools, like the ISED tools as an example. It's broad and it reaches the IBMs all the way down to the small IT companies. We know how small Canadian IT companies can have a significant influence in the world, especially the last couple of days.
It's pushing the information. It's not an expensive investment. It's having access to the data, which we have, and pushing the information on a regular basis. Then if there are questions, call Janet and I for these answers. We'll be pleased to assist.
Again, very micro studies are being done, resulting in big decisions.