This summer, we had a symbol demonstrating how much of a pariah Russia is: It was banned from the Olympic Games, which is an extraordinary event. A second country, Belarus, which is essentially Russia's vassal, was also completely banned. It was symbolic, but it hurt in Russia.
The decision to isolate Russia forces it to find allies who are themselves already isolated. China is trying to play both sides, and Turkey, a member of NATO, is doing the same. What's remarkable is that Russia has very few allies, but it has two allies that are clearly very dangerous and have decided to help it directly.