In terms of doing more to support veterans transitions, I think there are quite a few initiatives already. Particularly in the public service where I work now, there is a veterans hiring priority. I think perhaps more could be done to make people within the private service more aware of the skills that people in the CAF can bring.
Honestly, I think that former service people are the best spokespeople themselves. Often you'll have those individual networks that have been created by people who have retired from the CAF, where so-and-so got hired and you join them. It's not as if people who have retired from the CAF need help themselves in developing those skills so much as civilians perhaps need to be more familiar with what those skills are.
More broadly, it's that Canadians don't know that much about their military in general.