I'll answer, and perhaps the other witness might be able to chime in on this one as well.
I would agree that the military has been trying to do so. I think there have been challenges in terms of the messaging. There are challenges reaching into the communities. To reach diverse communities, I think the military really needs highly tuned, tailored, niche communications to make sure not only the individuals but their families and other community members understand what decisions they're making and support them in making the right decisions. Common broad advertising and, quite honestly, advertising restricted to NHL games or football games is not reaching the full breadth of Canadians. There need to be some strategies there on reaching out to different communities with the right information for them to consider.