I think the Canadian Armed Forces is an employer of choice and the numbers would suggest that. In any given year, there are about 35,000 to 65,000 people who come through the door, and about 5,000 of those end up getting hired.
I would say that the organization has good standing with the public and there's a broad range of reasons why people will join. The key is to ensure that, in particular for members from under-represented groups, the organization is broadly representative of the society that it serves.
We know the Canadian Armed Forces has made inroads in particular with visible minority groups, as well as with indigenous people, but if you look at the most recent analytics, there are very significant challenges in the attractiveness of the organization to women.