We need a very targeted recruitment and relationship-building mechanism. We have a challenge in that the forces aren't really present in those areas where there's the greatest demographic growth and the greatest representation, both in general of the Canadian Armed Forces recruit pool as well as of those under-represented groups. It's in part because we don't have bases in most major urban areas in Canada.
We need to have a much more targeted approach, and a much more systematic and long-standing relationship-building approach. The reserves play an important role in familiarizing Canadians, and that recruit pool in particular, with the organization and the prospects that the organization offers. I think most Canadians have complete unfamiliarity with working for the federal government, let alone working for the Canadian Armed Forces, because if you live in Toronto, Vancouver or Montreal, it's highly improbable you have ever met anyone who works for the federal government, let alone anyone who wears the uniform.