Thank you for that.
I'm going to be very careful in the way I phrase this. The demographics we're trying to bring into the Canadian Forces in larger numbers may come, or tend to come, from cultures where service in the armed forces has a stigmatizing, potentially negative and maybe even dangerous history.
To what extent are the Canadian Forces looking at the cultures we would like to see represented in greater numbers and doing some analysis on whether service in the armed forces is actually something those cultures would embrace? If not, how could the Canadian Forces reposition themselves to become a better employer of choice?