Yes, that was actually the main recruitment tool for a long time for the civil protection approach.
In the meantime, Germany has realized that it's actually the youth component that has the biggest potential. This is also why I started the youth program, because we have to think about why it is that Germany trains 500,000 youth starting at the age of six to be responders, and how this reflects on people's attitudes about the need for preparedness. We don't do any of this in Canada and just expect adults to do the right thing.