We need to build links with the private sector and different stakeholders around the world, who may not be in a country per se. The field of cybersecurity is very widely distributed geographically, and establishing direct contacts requires effort.
The purpose of embassies and ambassadors is to provide the government with open information. I would say that the Canadian government currently does not have enough open information about the different stakeholders and private actors in this field.
A cybersecurity ambassador would allow us to build relationships with these important players who, in several cases, are more powerful than many of our mid-power partners.