I think it depends on the case and what program you're talking about. There is certainly an argument to be made that there's an opportunity cost when you look at these programs. It's that if we invested the same amount of money, the extra costs that we're spending on a program, and if we were going to invest that into the Canadian public in a different way, would that actually have a better economic industrial outcome than having it done through the ITB value proposition system?
Right now, I would say that the actual data for this is incomplete, but certainly, there was the PBO report last year that highlighted this sort of investment and the distribution of that. I think it gave you some signs that it may not actually be as effective as people believe it to be or argue that it is.