We really want to increase the numbers of the Canadian Armed Forces. To do this, we are putting a lot of effort into advertising and promotion. That is what we have been doing for the past two years. However, this isn’t necessarily aimed at francophones in particular. That said, everything we do is in both official languages.
We are putting the same effort and energy into a population that represents 21% of Canada. I think we have put as much effort and energy into the French language as we have into the English language in the rest of Canada. Perhaps that is why we are succeeding in attracting more francophones to the Canadian Armed Forces relative to the Canadian population.
Where we really need to focus our efforts is on promoting certain roles. At present, attracting people to the Canadian Armed Forces is not a problem, but it is for certain key roles. I will, in fact, be discussing this in more detail on Monday at the Standing Committee on Public Accounts.
That is where we need to focus our attention. We have 107 different types of jobs, yet very few people in Canada are aware of this. People think you join the Canadian Armed Forces because of the image of the helicopter we see on television at the moment, with people rappelling down on ropes. The Canadian Armed Forces are much more than that. You know this personally, Ms. Romanado, but the Canadian public does not necessarily know it.
That is where I really want to focus our promotional efforts.