Good morning, Mr. Chairman and members of the committee.
On behalf of the member committees of the Forest Products Association of Canada, let me first say that we greatly welcome this very important opportunity to provide the committee with our perspective on the key challenges and opportunities for Canada's forest products industry.
By way of background, FPAC is the national and international voice of Canada's wood, pulp, and paper producers in government trade and environmental affairs. Our 20 member companies include the largest integrated producers of pulp and paper, lumber, and other wood products. We're responsible for 70% of the working forests, and we have operations in every province of the country.
FPAC members are strongly committed to the principles of sustainability. As a condition of membership, all FPAC members ensure that their forest lands will be certified to independently monitored standards for sustainable forest management by the end of this year, and we're well on our way to meeting that goal.
FPAC has a range of partnerships with civil society to work on issues of common concern, including with our colleagues who are here today from the Canadian Boreal Initiative. We've recently launched the sustainability initiative, under which we've committed to a range of sustainability principles and to report regularly on the progress of our members in achieving them.
With annual sales of more than 80 billion dollars, the Canadian forest products industry accounts for 3 percent of Canada's GDP, employs directly some 320,000 people in well-paid high productivity jobs and is the major economic contributor to over 300 communities from coast to coast. Every year, the industry exports over 45 billion dollars' worth of products, which makes it the largest forest products exporter in the world. Obviously, our industry not only underpins the rural economy of Canada but is also a major player in Canada's overall economy.
This industry is unique in its broad reach across rural Canada where the industy provides high-tech, high-wage employment to many Canadians.
With that as a backdrop, I would like to now address the subject at hand and provide the committee with a sense of the challenges currently facing Canada's forest product sector. I'd like to talk about three things: the outlook for the industry, what the industry is doing, and how the government can support industry efforts.
For Canada's forest products industry, the challenges are significant. The industry is in a period of rapid transformation. Indeed, over the last few years, Canada's forest products companies have faced a confluence of challenges that some observers have referred to as the perfect storm: high and rising energy prices, increasing competition from low-cost overseas producers, declining demand in some market segments, and a softwood lumber dispute that has drained $5 billion out the industry.
It is very likely that if these were the only components of the perfect storm, the industry could ride through the rough water with little difficulty, but the magnitude and impact of these challenges have been amplified by the rapid rise in the value of the Canadian dollar. This alone is arguably the single most critical challenge affecting this sector today. Consider that the dollar has risen by nearly 46% in a mere four-year period and the significant consequences this increase has for an industry and indeed a national economy that's almost entirely export oriented. While the dollar's rise certainly affects all Canadian manufacturing, its impact on the forest sector is particularly acute because the industry's input costs are almost entirely in Canadian dollars, while the majority of the industry's sales are in U.S. dollars.
This has created intense pressure for the industry to adapt, and adapt quickly. There are real and growing opportunities in this sector. Global demand for forest products has been increasing steadily over recent years. By way of example, paper and paperboard consumption has increased by 3% per year globally over the past decade. In addition, in the solid wood sector, markets have been strong and considerable opportunities exist to create new markets for traditional products in countries such as China, and new applications for traditional products in our largest market of North America.
With this in mind, Canada's forest products industry has substantial strengths that can be used as building blocks for renewed and revitalized industry. Taking immediate action will allow the industry to capture its share of growing world markets, revitalize its capital stock, sustain rapid productivity growth, and provide high-quality jobs in communities across the country.
So what has the industry done?
Canadian forest products companies have continued to diversify and to invest. The industry spends 500 million dollars every year for research and development, which makes it one of the largest private sources of innovation in the Canadian economy. Furthermore, it invests 4 billion dollars yearly in improving its capital assets. This is how it was able to reach a productivity level that compares favourably to that of the Canadian economy as a whole and of our American counterparts.
The industry is investing in capital and R and D and is aggressively reducing costs. As we look ahead, the key factor is where future investment is going. This will determine the future of the industry, and this is where the public policy framework that the industry is operating in can make a real difference.
I'd like to move now to what governments can do. The public policy framework within which the industry operates is a critical competiveness factor. Governments are central players in establishing the industry's business climate or hosting conditions. As the industry keeps pace with global competition, government must also keep pace to ensure that hosting conditions are equally, if not more, competitive than the hosting conditions faced by the industry's international competitors.
Before the dollar faced its free ascent, addressing these hosting conditions was perceived as something that was important but perhaps not of the greatest urgency. However, with the dollar's unchecked rise and showing few signs of abating, ensuring that Canada has the most competitive domestic policy framework becomes an absolute imperative.
With this in mind, the industry is urging the government to take action in the following areas:
First, ensure that Canada's investment climate is as attractive as possible. A recent C.D. Howe study concluded that while Canada's overall tax rates are middle of the pack among OECD countries, our tax on capital investment is among the highest. Canada is not competitive when it comes to capital investment, and it is capital investment that will allow our manufacturing industries to thrive over the longer term.
Second, federal competition policy needs to be reviewed and impediments to market-based adjustments removed to allow the industry to achieve further economies of scale. Canadian producers need to be able to achieve the same world-class scale as foreign-based competition and major North American customers. Just to give you an example, Canada's largest company is Abitibi-Consolidated. It's our largest forest products company, but it's only the 21st largest forest products company in the world. Its top three competitors in North America are five times as big. Another example, Canfor, a west coast lumber producer, is 20 times smaller than Home Depot, one of its major customers. We are competing with, and selling to, giants. Further consolidation in the industry will help lower the industry's cost of capital, increase R and D capacity, accelerate the deployment of new technologies, and improve the sector's capital investments.
Third, there needs to be more competitive pricing in Canada's rail sector. As the largest user of railways in Canada, the forest products industry is particularly affected by the high freight rates and inferior levels of service that are the result of lack of competition throughout significant parts of the rail system. Where competition exists, freight rates are up to 50% lower than they are where only single freight rate carriers are available. The government needs to look at ways to introduce more competition into the system.
Fourth, Canada's forest products industry takes great pride in its record of domestic and international leadership on sustainability issues ranging from sustainable forest management to air quality and climate change. For example, the pulp and paper sector has reduced its greenhouse gas emissions by 30% since 1990, while increasing our volume of production by 28% over the same period. This progress has been made possible in large part by the industry's unique ability to self-generate energy from renewable carbon dioxide-neutral biomass, mostly derived from wood wastes and other by-products of our production processes.
Our industry already has 1,700 megawatts of renewable electrical generation capacity, roughly enough to power a city the size the Vancouver. But we can do more. FPAC believes that a robust national renewable energy strategy should be a centrepiece of Canada's response to addressing climate change and clean air issues. It should be market-based, where equal treatment is afforded to all low-impact renewable energy technologies.
Finally, the government can partner with industry on transformative R and D to create new leading-edge products and processes, and to diversify Canada's export markets into more non-traditional geographic and end-use markets for Canada's forest products.
By undertaking action in these five priority areas, governments will help to provide positive hosting conditions for the industry that will ensure the long-term competitiveness of the industry.
In conclusion, I'd like to leave you with three messages.
First of all, this is an industry in transformation. The industry is working hard to address the challenges facing it.
It continues to have tremendous potential. There are new markets, new opportunities, and new products under development that will keep Canada's forest products industry vital.
Third, as is the case in many Canadian manufacturing industries, both government and business have to act quickly in order to sustain our advantages in the face of accelerating change.
Mr. Chairman, that concludes my formal remarks. I look forward to exploring in detail any issues of further interest to the committee.