A way to come at it, basically, is that you need to have the clearest set of signals possible for consumers, so they make the most efficient choice overall. Now, I stress this is “overall”. If you look at the whole system, as opposed to the individual building, in other words, at overall system efficiency, you can get 50% improvements in system efficiency by making that right choice. All this means is that when you have programs and incentives and information programs aimed at improving energy efficiency and at giving consumers information, you need to make sure you draw the line around the bigger system and that you make the information available to them so they can consider that choice.
