One of the challenges that all technologies face, and consumers face, is the evolution of a technology and the price of it. As we're all aware that when it comes to new televisions and computers, whatever you buy today is outdated in 6 to 12 months, and most people sit there and say, “I'll just continue to wait until the price comes down or the technology gets better.” So you can wait forever, basically.
In terms of the solar industry, one of the challenges we face is that other jurisdictions in the world are implementing solar at a very rapid pace. They do see it because a lot of energy demand is peak power, as we know, from many facilities. Everyone is typically working during the day and not at night, and so they are going ahead and purchasing it, and that's really where a lot of the price fluctuations come into play.
So It does need to have some form of incentive, like all energy production, there's no question. And one of the challenges with the technology is that it's very popular in other nations where they are promoting it, and promoting renewables in the energy mix, and that continues to drive demand, which continues to drive price.