I agree with you that we need both the right price signals and political will, not just at the federal level but at the provincial and municipal levels. We also need consumers to begin to understand that they are the source of the problem and the solution to the problem. Those kinds of behavioural changes take a long time. We're asking for some incentive to help them make that more rapid transition into the marketplace. At the same time—as we've done with several of the programs we've run in Alberta outside of housing—you have the opportunity to do the larger educational piece for them because you have their attention.
As Gordon pointed out, when people are selling granite countertops, there's a much better premium on selling granite countertops than in putting solar panels on your roof. So we have to make a very good story for the consumer to understand, and we have to make a very good story so the builder understands why we're advocating that sort of thing.